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These Folks Keep Coca-Cola in the Stores and in Your Hands

 Isaac Santos has an MBA and a STEM degree. Priceless.

H.Isaac Santos.Coca-Cola

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Santos joined The Coca-Cola Company as a Brand Manager in late 2015, and brought with him five years of marketing experience honed at Procter & Gamble.

In his last post, the holder of an MBA in Marketing, Strategy and Operations from Emory University, and a BS in Environmental Engineering, with a Minor in Chemistry from the University of Florida scored a huge goal.

He ran the P&G 2014 World Cup multi-brand program that took in $70 million in revenue, and achieved 34 million paid, owned, and earned impressions for Tide, Charmin and Head & Shoulders. In marketing, impressions are defined as any interaction with a piece of content and an audience member.

Prior to switching careers, for six years Santos was a Project Manager and Professional Engineer with the Florida Department of Environmental Protection.

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