Isaac Santos has an MBA and a STEM degree. Priceless.
Santos joined The Coca-Cola Company as a Brand Manager in late 2015, and brought with him five years of marketing experience honed at Procter & Gamble.
In his last post, the holder of an MBA in Marketing, Strategy and Operations from Emory University, and a BS in Environmental Engineering, with a Minor in Chemistry from the University of Florida scored a huge goal.
He ran the P&G 2014 World Cup multi-brand program that took in $70 million in revenue, and achieved 34 million paid, owned, and earned impressions for Tide, Charmin and Head & Shoulders. In marketing, impressions are defined as any interaction with a piece of content and an audience member.
Prior to switching careers, for six years Santos was a Project Manager and Professional Engineer with the Florida Department of Environmental Protection.
